Portfolio - Advertorials
Advertorials are similar to white papers and feature articles.
They take a detailed look at a particular technology or trend, explain
the merits of your approach to solving a common business or technical
problem, and offer supporting evidence from customers, industry
experts and research firms. Although these articles occupy paid
space in a given publication, they must have an objective, journalistic
tone to be effective.
Here are a few samples:
Business Communication is Critical," CIO Magazine, February
(4-page advertorial for BackWeb)
Knowledge Imperative," CIO Magazine, March 2001
(4-page advertorial for Infosys)
for Success," CIO Magazine, August 2000 (4-page advertorial