Portfolio - White Papers
White Papers take a detailed look at a particular technology or
trend, explain the merits of your approach to solving a common business
or technical problem, and offer supporting evidence from industry
experts and research firms. Baum's role in these initiatives is
to help structure, edit, write, and refine the paper in conjunction
with one of your in-house experts, who supplies the basic content.
White papers can sometimes be re-positioned for publication as technical
Here are a few samples:
"Winning the War on Complexity" (A white
paper for Oracle Corp.) [pdf]
"The Cost of a Question: Examining Total
Cost of Ownership for Business Intelligence Solutions"
(A white paper for Information Builders)
Networks: Your Guide to the New World Opportunity"
(A white paper for Cisco) [pdf]
Sales Channels to the Web" (A white paper for Comergent) [pdf]
Express: Internet-Scale Deployment for Service Providers"
(A white paper for Cisco)
the Charge to the Future of Software,” (a white paper
for salesforce.com) [doc]